How Penthera Could Measure Viewing On Offline Mobile Devices
While more distributors are beginning to offer subscribers the ability to download TV shows and movies to mobile devices for offline viewing, it’s not easy to track how many viewers consume programming and advertising when devices aren’t connected to a WiFi or cellular network.
Life After Comcast/TWC: Penthera Signs on Charter, TWC
It’s been about a month since Comcast called off its merger with Time Warner Cable and for Michael Willner, current CEO of video software firm Penthera and would-be CEO of GreatLand, it’s back to business as usual. And more. Penthera recently scored deals with Charter and Time Warner Cable to provide video download services as part of the companies’ TVE offerings.
Penthera, a privately-held firm developing mobile-centric software solutions, today announced that it has been granted U.S. Patents 8,024,768 and 8,027,671 by the United States Patent and Trademark Office.