There’s a growing trend afoot in video streaming. It’s called – wait for it – not streaming. That’s right – it’s about downloading the content to the mobile device, to be able to watch the video anywhere, anytime, regardless of the availability of a robust WiFi connection. This is because today, and the foreseeable future, ubiquitous broadband connectivity simply doesn’t exist.
All signs point to Netflix adding a new feature to its streaming service: temporary downloads.
Dan Taitz, chief operating officer at Penthera, which sells software to streaming video providers that lets viewers download content, told Fortune on Friday that “it’s obvious” that Netflix NFLX-3.44% will jump into the downloads market. He added that he’s been hearing from many “industry sources,” including content providers and cable TV operators, that it’s only a matter of time.
Following similar moves by Amazon, Comcast and others, Netflix is now working on a feature that will allow subscribers to download certain programs for offline viewing, according to industry insider and Penthera COO Dan Taitz. And Taitz thinks there will be a landscape shift when the new Netflix feature arrives.
Penthera supplies the content-downloading capability on Starz’s new app. Penthera also supports the content-downloading function on the TV Everywhere services from Comcast, Charter Communications and others, allowing customers to download movies and TVs shows for offline viewing.