When HBO launched its direct-to-consumer product it handed the technical implementation lock, stock and barrel to MLB Advanced Media. Starz Play takes a very different course, anchoring its best-of-breed solution with Deluxe OnDemand solution. The resulting system delivers great results, and does things HBO’s solution can’t.
BOSTON — Premium cable channel Starz announced in April that it will offer its content directly to consumers through a Starz-branded app, joining the likes of Showtime and HBO in charging users a monthly fee for a streaming video service. And the company is primarily leveraging its own team of around 30 developers to offer the service, as well as vendors Deluxe OnDemand and Penthera.
How Penthera Could Measure Viewing On Offline Mobile Devices
While more distributors are beginning to offer subscribers the ability to download TV shows and movies to mobile devices for offline viewing, it’s not easy to track how many viewers consume programming and advertising when devices aren’t connected to a WiFi or cellular network.