Virtuoso™ has been designed with three guiding principles:

1. “Built for the masses” simplicity: One-click access to the media you want; a familiar interface to anyone who’s used a DVR.

2. Launch-ready: The platform has been designed to handle millions of registered users.

3. Measure everything: detailed analytics subsystem tracks what content (video, audio, commercials) is downloaded and accessed, and how much is consumed. 

Virtuoso™ is a client-server system, deployable as a managed service or a platform. The core technology is protected by nine filed U.S. patents, and has been developed over the last four years by a team of experienced mobile software professionals.

The client application resides on the handset and behaves like a DVR: at regular intervals, it "wakes up," connects to the server, downloads new content, expires old content, and then goes back to sleep.  New content flows—hourly, daily, weekly—directly to the device, with no user action required. Virtuoso™ does all this transparently to the user.